LIFE CHANGING BOX TEASER GAME
This was the first of its kind.
A Facebook-wide game for a commercial client.
The game was played like hot potato in reverse.
A box was stolen from one facebook user’s profile by another user.
The goal was to be in possession of the box when it opened and revealed a prize.
10,000 Facebook users played the game and participated in the launch of Sharp’s lifechangingbox.com website.
